My5 viewing grows at record rate in 2024 with leading growth amongst PSB streaming competitors
Channel 5, My5
10 January 2025
Viewing to Channel 5’s streaming service, My5 grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record +53% versus 2023.
This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth versus 2023: BBC iPlayer +24%; ITVX +22%; Channel 4 +15%).
My5’s record breaking success was driven by a broad range of Channel 5’s shows across genres including hard-hitting Channel 5 documentary, My Wife, My Abuser which was the number one most watched single title; and hit original dramas such as All Creatures Great and Small, Blindspot, The Teacher and Ellis. Non-scripted hits on My5 over 2024 included Phillip Schofield: Castaway with true crime such as Cause of Death also driving viewing. Popular acquired titles for My5 included Revenge and Home and Away.
It was also a bumper festive period for My5 with the service enjoying its best-ever Christmas Day and Boxing Day – with All Creatures Great and Small the top performing show over the two days. Over the full festive fortnight (23 December to 5 January) new Channel 5 drama, The Serial Killer’s Wife was the top performing show – whilst other top performers included acquired drama, The Following and perennial festive highlight, World’s Strongest Man.
Channel 5’s Chief Content Officer, Ben Frow said: “2024 was a huge year for My5 as our viewers really discovered the depth of content, particularly our Channel 5 dramas, that we have on the service. We know that audiences increasingly want to switch seamlessly between streaming and linear TV and that’s why in March we are relaunching both our services under the combined brand of 5 with a significantly greater range of programming on offer.”
The increased viewing to My5 comes ahead of a relaunch for the streaming service in March 2025 as Channel 5 and My5 come together under a new unified parent brand of 5 across linear, streaming and digital platforms.
As part of the relaunch as 5, the streaming service will be boosted with a significantly expanded content offer – with additional boxsets and shows from across the wider Paramount family and other content partners including reality, drama, factual, true crime and films. There will also be a leading kids and family offer from Milkshake! and Nickelodeon, and a range of new FAST channels.
The 5 streaming service will also have an upgraded user experience and enhanced data-led advertising opportunities.
